https://adwire.tech/article/the-retail-media-duopoly-why-smaller-networks-are-already-dead 2026-08-06 adwire.tech en 2026-08-06T08:00:40.131Z The Retail Media Duopoly: Why Smaller Networks Are Already Dead https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fe5144b431_generated_image.png&name=the-retail-media-duopoly-why-smaller-networks-are-already-de.png The Retail Media Duopoly: Why Smaller Networks Are Already Dead https://adwire.tech/article/programmatic-s-ai-pivot-from-efficiency-tool-to-creative-engine 2026-08-06 adwire.tech en 2026-08-06T06:23:54.191Z Programmatic's AI Pivot: From Efficiency Tool to Creative Engine https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fcfaa6a0d8_generated_image.png&name=programmatic-s-ai-pivot-from-efficiency-tool-to-creative-eng.png Programmatic's AI Pivot: From Efficiency Tool to Creative Engine https://adwire.tech/article/walmart-connect-completes-acquisition-of-streaming-platform-vibe-co 2026-08-06 adwire.tech en 2026-08-06T05:01:34.687Z Walmart Connect Completes Acquisition of Streaming Platform Vibe.co https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F40652d392_generated_image.png&name=walmart-connect-completes-acquisition-of-streaming-platform-.png Walmart Connect Completes Acquisition of Streaming Platform Vibe.co https://adwire.tech/article/pubmatic-launches-governance-framework-for-autonomous-advertising 2026-08-06 adwire.tech en 2026-08-06T04:38:34.779Z PubMatic Launches Governance Framework for Autonomous Advertising https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fe367a3fa7_generated_image.png&name=pubmatic-launches-governance-framework-for-autonomous-advert.png PubMatic Launches Governance Framework for Autonomous Advertising https://adwire.tech/article/criteo-cfo-departs-as-earnings-wave-splits-adtech-performance 2026-08-06 adwire.tech en 2026-08-06T04:15:34.854Z Criteo CFO Departs as Earnings Wave Splits AdTech Performance https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F6a9d8c3e1_generated_image.png&name=criteo-cfo-departs-as-earnings-wave-splits-adtech-performanc.png Criteo CFO Departs as Earnings Wave Splits AdTech Performance https://adwire.tech/article/chatgpt-ads-adds-conversion-bidding-and-enhanced-measurement 2026-08-05 adwire.tech en 2026-08-05T05:01:17.931Z ChatGPT Ads Adds Conversion Bidding and Enhanced Measurement https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F502100660_generated_image.png&name=chatgpt-ads-adds-conversion-bidding-and-enhanced-measurement.png ChatGPT Ads Adds Conversion Bidding and Enhanced Measurement https://adwire.tech/article/podcast-measurement-standards-expand-for-the-video-era 2026-08-05 adwire.tech en 2026-08-05T04:38:27.367Z Podcast Measurement Standards Expand for the Video Era https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F73a18ca48_generated_image.png&name=podcast-measurement-standards-expand-for-the-video-era.png Podcast Measurement Standards Expand for the Video Era https://adwire.tech/article/south-africa-redefines-performance-marketing-at-telemedia-2026 2026-08-05 adwire.tech en 2026-08-05T03:52:37.127Z South Africa Redefines Performance Marketing at Telemedia 2026 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fe184416ea_generated_image.png&name=south-africa-redefines-performance-marketing-at-telemedia-20.png South Africa Redefines Performance Marketing at Telemedia 2026 https://adwire.tech/article/global-ad-market-set-to-surpass-one-trillion-dollars-in-2026 2026-08-05 adwire.tech en 2026-08-05T03:29:45.268Z Global Ad Market Set to Surpass One Trillion Dollars in 2026 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Ff21ca26c1_generated_image.png&name=global-ad-market-set-to-surpass-one-trillion-dollars-in-2026.png Global Ad Market Set to Surpass One Trillion Dollars in 2026 https://adwire.tech/article/retail-media-is-just-a-digital-shelf-space-racket 2026-08-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F29748ac40_generated_image.png&name=retail-media-is-just-a-digital-shelf-space-racket.png Retail Media Is Just A Digital Shelf-Space Racket https://adwire.tech/article/ai-will-kill-the-creative-middle-class-in-advertising 2026-08-04 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Take Effect for Ad Creative https://adwire.tech/article/ada-completes-acquisition-of-retail-decisioning-firm-algonomy 2026-08-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F22c6c81bd_generated_image.png&name=ada-completes-acquisition-of-retail-decisioning-firm-algonom.png ADA Completes Acquisition of Retail Decisioning Firm Algonomy https://adwire.tech/article/mosaic-ai-launches-enterprise-platform-for-b2b-support-teams 2026-08-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fb5cbd361e_generated_image.png&name=mosaic-ai-launches-enterprise-platform-for-b2b-support-teams.png Mosaic AI Launches Enterprise Platform for B2B Support Teams https://adwire.tech/article/adsterra-marks-13th-anniversary-with-global-affiliate-campaign 2026-08-04 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Industry Coalition Launches Ad Context Protocol for Agentic AI https://adwire.tech/article/google-privacy-sandbox-pivot-reshapes-identity-landscape 2026-08-01 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F8b7f78449_generated_image.png&name=google-privacy-sandbox-pivot-reshapes-identity-landscape.png Google Privacy Sandbox Pivot Reshapes Identity Landscape https://adwire.tech/article/omnicom-and-ipg-merger-finalizes-largest-ad-holding-entity 2026-08-01 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fa088df8ee_generated_image.png&name=omnicom-and-ipg-merger-finalizes-largest-ad-holding-entity.png Omnicom and IPG Merger Finalizes Largest Ad Holding Entity https://adwire.tech/article/stop-calling-it-agentic-ai-when-it-s-just-expensive-scripting 2026-07-31 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F35c0c39d7_generated_image.png&name=the-agentic-ai-transition-stop-optimizing-start-orchestratin.png The Agentic AI Transition: Stop Optimizing, Start Orchestrating https://adwire.tech/article/bot-and-ai-agent-traffic-overtakes-human-web-activity 2026-07-27 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fbf94595fe_generated_image.png&name=bot-and-ai-agent-traffic-overtakes-human-web-activity.png Bot and AI Agent Traffic Overtakes Human Web Activity https://adwire.tech/article/european-commission-orders-google-to-open-android-under-dma 2026-07-27 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fe9e733a57_generated_image.png&name=european-commission-orders-google-to-open-android-under-dma.png European 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F21ac1912a_generated_image.png&name=header-bidding-explained-a-complete-guide-for-publishers.png Header Bidding Explained: A Complete Guide for Publishers https://adwire.tech/article/what-is-an-ssp-complete-guide-to-supply-side-platforms 2026-07-05 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F760ef9ac4_generated_image.png&name=what-is-an-ssp-a-complete-guide-to-supply-side-platforms.png What Is an SSP? 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fb12abc9ce_generated_image.png&name=ionos-sells-adtech-business-amid-record-profits.png IONOS Sells AdTech Business Amid Record Profits https://adwire.tech/article/pentaleap-and-zitcha-collaborate-to-align-retail-media-strategies 2026-06-18 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F81eaf652a_generated_image.png&name=pentaleap-and-zitcha-collaborate-to-align-retail-media-strat.png Pentaleap and Zitcha Collaborate to Align Retail Media Strategies https://adwire.tech/article/applovin-s-ceo-sells-shares-amidst-stock-surge 2026-06-17 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F6a4defad2_generated_image.png&name=applovin-s-ceo-sells-shares-amidst-stock-surge.png AppLovin's CEO Sells Shares Amidst Stock 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Interpublic Group's Stock Performance Amidst Market Calm https://adwire.tech/article/givery-s-premier-status-in-line-yahoo-partner-program 2026-06-16 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fc2baa38a1_generated_image.png&name=givery-s-premier-status-in-line-yahoo-partner-program.png Givery's Premier Status in LINE Yahoo Partner Program https://adwire.tech/article/openx-s-evolution-embracing-the-intelligent-ssp 2026-06-16 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F4d1e8ad6a_generated_image.png&name=openx-s-evolution-embracing-the-intelligent-ssp.png OpenX's Evolution: Embracing the Intelligent SSP https://adwire.tech/article/applovin-faces-legal-action-over-data-collection-practices 2026-06-14 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Ffffd1ff50_generated_image.png&name=google-s-3-billion-eu-fine-a-wake-up-call-for-the-adtech-ind.png Google's €3 Billion EU Fine: A Wake-Up Call for the Adtech Industry https://adwire.tech/article/independent-adtech-firms-show-resilience-in-q1-earnings 2026-06-12 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fb0b6d0649_generated_image.png&name=independent-adtech-firms-show-resilience-in-q1-earnings.png Independent Adtech Firms Show Resilience in Q1 Earnings https://adwire.tech/article/the-unseen-risks-of-ai-in-adtech-a-call-for-vigilance 2026-06-12 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F5d2e5020e_generated_image.png&name=the-unseen-risks-of-ai-in-adtech-a-call-for-vigilance.png The Unseen Risks of 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F9f5fee707_generated_image.png&name=gracenote-s-new-head-of-advertising-sales-a-strategic-move-i.png Gracenote's New Head of Advertising Sales: A Strategic Move in CTV Monetization https://adwire.tech/article/openx-s-intelligent-ssp-a-strategic-shift-in-supply-side-advertising 2026-06-11 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F356ac3d27_generated_image.png&name=openx-s-intelligent-ssp-a-strategic-shift-in-supply-side-adv.png OpenX's 'Intelligent SSP': A Strategic Shift in Supply-Side Advertising https://adwire.tech/article/microsoft-shuts-down-xandr-dsp-marking-a-shift-in-programmatic-advertising 2026-06-09 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F6c49043af_generated_image.png&name=the-trade-desk-s-client-losses-a-wake-up-call-for-adtech-s-t.png The Trade Desk's Client Losses: A Wake-Up Call for Adtech's Transparency Crisis https://adwire.tech/article/openai-s-chatgpt-ads-a-game-changer-or-a-passing-fad 2026-06-07 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F4466d97f5_generated_image.png&name=openai-s-chatgpt-ads-a-game-changer-or-a-passing-fad.png OpenAI's ChatGPT Ads: A Game-Changer or a Passing Fad? https://adwire.tech/article/google-s-adtech-policy-shift-a-step-towards-transparency 2026-06-07 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F0568114dc_generated_image.png&name=google-s-adtech-policy-shift-a-step-towards-transparency.png Google's 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https://adwire.tech/article/google-s-ad-tech-policy-shift-a-response-to-eu-scrutiny 2026-06-06 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F205f6df16_generated_image.png&name=google-s-ad-tech-policy-shift-a-response-to-eu-scrutiny.png Google's Ad Tech Policy Shift: A Response to EU Scrutiny https://adwire.tech/article/pubmatic-s-decision-fabric-a-new-era-in-programmatic-advertising 2026-06-05 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F30a842017_generated_image.png&name=pubmatic-s-decision-fabric-a-new-era-in-programmatic-adverti.png PubMatic's Decision Fabric: A New Era in Programmatic Advertising https://adwire.tech/article/pubmatic-s-decision-fabric-an-analytical-perspective 2026-06-05 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fd9aa86424_generated_image.png&name=pubmatic-s-decision-fabric-an-analytical-perspective.png PubMatic's Decision Fabric: An Analytical Perspective https://adwire.tech/article/the-ai-hype-cycle-is-rewriting-ad-tech-s-m-a-math 2026-06-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F7d3bc9b77_generated_image.png&name=the-ai-hype-cycle-is-rewriting-ad-tech-s-m-a-math.png The AI Hype Cycle Is Rewriting Ad Tech’s M&A Math https://adwire.tech/article/inmobi-s-ipo-plans-hit-snag-amidst-funding-challenges 2026-06-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F8d7d5bade_generated_image.png&name=inmobi-s-ipo-plans-hit-snag-amidst-funding-challenges.png InMobi's IPO Plans Hit Snag Amidst Funding Challenges https://adwire.tech/article/inmobi-s-ipo-plans-a-bold-move-or-a-risky-gamble 2026-06-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fa3ddb32b1_generated_image.png&name=inmobi-s-ipo-plans-a-bold-move-or-a-risky-gamble.png InMobi's IPO Plans: A Bold Move or a Risky Gamble? https://adwire.tech/article/agentic-ambitions-incrementality-reckoning-and-the-performance-marketing-backlash 2026-06-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F5396af6e4_generated_image.png&name=agentic-ambitions-incrementality-reckoning-and-the-performan.png Agentic Ambitions, Incrementality Reckoning, and the Performance Marketing Backlash https://adwire.tech/article/the-trade-desk-s-stock-plummets-after-disappointing-earnings 2026-06-03 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F28268617a_generated_image.png&name=the-trade-desk-s-stock-plummets-after-disappointing-earnings.png The Trade Desk's Stock Plummets After Disappointing Earnings https://adwire.tech/article/openx-introduces-the-intelligent-ssp-to-revolutionize-adtech 2026-06-03 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fc09ac2f55_generated_image.png&name=openx-introduces-the-intelligent-ssp-to-revolutionize-adtech.png OpenX Introduces 'The Intelligent SSP' to Revolutionize AdTech https://adwire.tech/article/walmart-connect-expands-adtech-reach-through-yahoo-and-magnite-partnerships 2026-06-03 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