https://adwire.tech/s/programmatic/6sense-acquires-granite-media-to-bolster-performance-marketing 2026-09-18 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F1ee913e02_generated_image.png&name=6sense-acquires-granite-media-to-bolster-performance-marketi.png6sense Acquires Granite Media to Bolster Performance Marketing https://adwire.tech/s/programmatic/prebid-org-appoints-garrett-mcgrath-as-new-president 2026-09-15 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Faabe6e636_generated_image.png&name=prebid-org-appoints-garrett-mcgrath-as-new-president.pngPrebid.org Appoints Garrett McGrath as New President https://adwire.tech/s/programmatic/retail-media-is-a-cluttered-mess-and-the-growth-is-a-mirage 2026-09-15 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for Non-Linear Streaming https://adwire.tech/s/ad-fraud/confiant-uncovers-etherhiding-malvertising-campaign 2026-08-29 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F039c73709_generated_image.png&name=confiant-uncovers-etherhiding-malvertising-campaign.pngConfiant Uncovers EtherHiding Malvertising Campaign https://adwire.tech/s/retail-media/retail-media-is-a-ponzi-scheme-built-on-vanity-metrics 2026-08-28 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fe7ad32fb5_generated_image.png&name=retail-media-is-a-ponzi-scheme-built-on-vanity-metrics.pngRetail Media is a Ponzi Scheme Built on Vanity Metrics https://adwire.tech/s/measurement/ai-will-kill-creative-leaving-us-with-a-sea-of-beige 2026-08-28 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PRN for 12 Million https://adwire.tech/s/measurement/doubleverify-analysis-highlights-efficiency-of-news-advertising 2026-08-27 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F8edeb8711_generated_image.png&name=doubleverify-analysis-highlights-efficiency-of-news-advertis.pngDoubleVerify Analysis Highlights Efficiency of News Advertising https://adwire.tech/s/ai/openai-expands-chatgpt-ads-into-31-new-markets 2026-08-22 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F0b3229705_generated_image.png&name=openai-expands-chatgpt-ads-into-31-new-markets.pngOpenAI Expands ChatGPT Ads Into 31 New Markets https://adwire.tech/s/retail-media/warc-projects-retail-media-to-hit-200b-milestone 2026-08-22 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Multi-Billion Dollar Ponzi Scheme https://adwire.tech/s/measurement/ai-will-kill-the-creative-class-and-you-re-helping-it-happen 2026-08-21 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F5875a1801_generated_image.png&name=ai-will-kill-the-creative-class-and-you-re-helping-it-happen.pngAI Will Kill The Creative Class, And You’re Helping It Happen https://adwire.tech/s/ad-fraud/pixalate-launches-industry-first-ipv6-pre-bid-fraud-protection 2026-08-21 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F1e418a02d_generated_image.png&name=pixalate-launches-industry-first-ipv6-pre-bid-fraud-protecti.pngPixalate Launches Industry-First IPv6 Pre-Bid Fraud Protection https://adwire.tech/s/retail-media/krafton-ad-platform-enters-india-with-bgmi-integration 2026-08-21 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a Close via Consolidation https://adwire.tech/s/retail-media/spencer-spirit-holdings-acquires-hot-topic-for-350-million 2026-08-16 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F706335514_generated_image.png&name=spencer-spirit-holdings-acquires-hot-topic-for-350-million.pngSpencer Spirit Holdings Acquires Hot Topic for 350 Million https://adwire.tech/s/programmatic/programmatic-advertising-faces-scrutiny-over-media-quality-in-2026 2026-08-16 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F70fad3fde_generated_image.png&name=programmatic-advertising-faces-scrutiny-over-media-quality-i.pngProgrammatic Advertising Faces Scrutiny Over Media Quality in 2026 https://adwire.tech/s/retail-media/retail-media-networks-pivot-to-agentic-commerce-and-ai-integration 2026-08-16 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F531b28af5_generated_image.png&name=burson-acquires-ai-firm-limbik-to-boost-in-house-content-tec.pngBurson Acquires AI Firm Limbik to Boost In-House Content Tech https://adwire.tech/s/programmatic/brand-engagement-network-finalizes-cataneo-acquisition 2026-08-15 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F1b4443ab7_generated_image.png&name=brand-engagement-network-finalizes-cataneo-acquisition.pngBrand Engagement Network Finalizes Cataneo Acquisition https://adwire.tech/s/ai/microsoft-enhances-clarity-with-new-ai-visibility-reports 2026-08-14 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Ff4affd113_generated_image.png&name=microsoft-enhances-clarity-with-new-ai-visibility-reports.pngMicrosoft Enhances 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fba50637d6_generated_image.png&name=tubi-media-group-and-gracenote-partner-on-programmatic-ctv.pngTubi Media Group and Gracenote Partner on Programmatic CTV https://adwire.tech/s/ad-fraud/google-files-amended-complaint-against-serpapi 2026-08-13 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F861261583_generated_image.png&name=google-files-amended-complaint-against-serpapi.pngGoogle Files Amended Complaint Against SerpApi https://adwire.tech/s/programmatic/pubmatic-names-megan-ramm-as-global-chief-revenue-officer 2026-08-12 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fe6eeb1ae2_generated_image.png&name=pubmatic-names-megan-ramm-as-global-chief-revenue-officer.pngPubMatic Names Megan Ramm as Global Chief Revenue Officer https://adwire.tech/s/ai/magnite-vp-clarifies-role-of-ai-agents-in-media-buying 2026-08-12 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F7fb8a01dc_generated_image.png&name=magnite-vp-clarifies-role-of-ai-agents-in-media-buying.pngMagnite VP Clarifies Role of AI Agents in Media Buying https://adwire.tech/s/programmatic/entravision-adtech-segment-triples-revenue-despite-broadcast-slump 2026-08-11 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fe592258f2_generated_image.png&name=entravision-adtech-segment-triples-revenue-despite-broadcast.pngEntravision Adtech Segment Triples Revenue Despite Broadcast Slump https://adwire.tech/s/retail-media/retail-media-s-open-web-escape-why-walled-gardens-are-losing-their-monopoly 2026-08-10 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to Acquire DoubleVerify for 2.15 Billion Dollars https://adwire.tech/s/programmatic/the-trade-desk-shares-slide-following-second-quarter-revenue-miss 2026-08-08 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F59a4d4452_generated_image.png&name=the-trade-desk-shares-slide-following-second-quarter-revenue.pngThe Trade Desk Shares Slide Following Second Quarter Revenue Miss https://adwire.tech/s/ai/gravity-secures-30-5m-series-a-for-ai-native-ad-platform 2026-08-07 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F44803e767_generated_image.png&name=gravity-secures-30-5m-series-a-for-ai-native-ad-platform.pngGravity Secures $30.5M Series A for AI-Native Ad Platform https://adwire.tech/s/programmatic/magnite-beats-q2-estimates-on-strong-ctv-momentum 2026-08-07 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Launches Governance Framework for Autonomous Advertising https://adwire.tech/s/programmatic/criteo-cfo-departs-as-earnings-wave-splits-adtech-performance 2026-08-06 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F6a9d8c3e1_generated_image.png&name=criteo-cfo-departs-as-earnings-wave-splits-adtech-performanc.pngCriteo CFO Departs as Earnings Wave Splits AdTech Performance https://adwire.tech/s/ai/chatgpt-ads-adds-conversion-bidding-and-enhanced-measurement 2026-08-05 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F502100660_generated_image.png&name=chatgpt-ads-adds-conversion-bidding-and-enhanced-measurement.pngChatGPT Ads Adds Conversion Bidding and Enhanced Measurement https://adwire.tech/s/measurement/podcast-measurement-standards-expand-for-the-video-era 2026-08-05 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Advertising https://adwire.tech/s/programmatic/teads-files-lawsuit-against-google-over-ad-tech-monopoly 2026-08-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F1929bae27_generated_image.png&name=teads-files-lawsuit-against-google-over-ad-tech-monopoly.pngTeads Files Lawsuit Against Google Over Ad Tech Monopoly https://adwire.tech/s/ai/eu-ai-act-transparency-rules-take-effect-for-ad-creative 2026-08-04 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fc480bc68b_generated_image.png&name=eu-ai-act-transparency-rules-take-effect-for-ad-creative.pngEU AI Act Transparency Rules Take Effect for Ad Creative https://adwire.tech/s/retail-media/ada-completes-acquisition-of-retail-decisioning-firm-algonomy 2026-08-04 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F489e23c8b_generated_image.png&name=chatgpt-ads-rollout-targets-enterprise-with-50k-minimum-spen.pngChatGPT Ads Rollout Targets Enterprise with 50k Minimum Spend https://adwire.tech/s/retail-media/retail-media-networks-command-69-billion-in-annual-spend 2026-08-03 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F30500cc05_generated_image.png&name=retail-media-networks-command-69-billion-in-annual-spend.pngRetail Media Networks Command 69 Billion in Annual Spend https://adwire.tech/s/programmatic/global-ad-spend-projected-to-surpass-one-trillion-dollars-in-2026 2026-08-02 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Plans: A New Chapter in Adtech https://adwire.tech/s/programmatic/judge-s-ruling-could-break-up-google-s-ad-empire 2026-06-24 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F2ac967619_generated_image.png&name=judge-s-ruling-could-break-up-google-s-ad-empire.pngJudge's Ruling Could Break Up Google's Ad Empire https://adwire.tech/s/programmatic/viant-s-bold-billboard-stunt-targets-the-trade-desk-at-cannes 2026-06-24 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F56df3c83d_generated_image.png&name=viant-s-bold-billboard-stunt-targets-the-trade-desk-at-canne.pngViant's Bold Billboard Stunt Targets The Trade Desk at Cannes https://adwire.tech/s/measurement/retail-media-networks-face-measurement-challenges-amid-growth 2026-06-24 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Enhance Programmatic CTV Ads https://adwire.tech/s/programmatic/l-argus-boosts-revenue-per-page-by-279-with-opti-digital 2026-06-18 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Feffb3c679_generated_image.png&name=l-argus-boosts-revenue-per-page-by-279-with-opti-digital.pngL'Argus Boosts Revenue Per Page by 279% with Opti Digital https://adwire.tech/s/programmatic/ionos-sells-adtech-business-amid-record-profits 2026-06-18 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2Fb12abc9ce_generated_image.png&name=ionos-sells-adtech-business-amid-record-profits.pngIONOS Sells AdTech Business Amid Record Profits https://adwire.tech/s/retail-media/pentaleap-and-zitcha-collaborate-to-align-retail-media-strategies 2026-06-18 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Collection Practices https://adwire.tech/s/programmatic/limelight-inc-boosts-partner-performance-with-new-platform-features 2026-06-14 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F62815cce9_generated_image.png&name=limelight-inc-boosts-partner-performance-with-new-platform-f.pngLimelight Inc. 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F0cd96231d_generated_image.png&name=beeline-establishes-dedicated-adtech-business-vertical.pngBeeline Establishes Dedicated AdTech Business Vertical https://adwire.tech/s/ad-fraud/adtech-s-struggle-with-made-for-arbitrage-sites 2026-06-13 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F348a985ee_generated_image.png&name=adtech-s-struggle-with-made-for-arbitrage-sites.pngAdTech's Struggle with Made-For-Arbitrage Sites https://adwire.tech/s/programmatic/outbrain-s-latest-earnings-a-mixed-bag-for-investors 2026-06-12 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F434efb9db_generated_image.png&name=outbrain-s-latest-earnings-a-mixed-bag-for-investors.pngOutbrain's Latest Earnings: A Mixed Bag for Investors 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F5d2e5020e_generated_image.png&name=the-unseen-risks-of-ai-in-adtech-a-call-for-vigilance.pngThe Unseen Risks of AI in Adtech: A Call for Vigilance https://adwire.tech/s/programmatic/openx-and-tvision-s-attention-targeting-a-new-era-for-ctv-advertising 2026-06-11 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F73fff25e4_generated_image.png&name=openx-and-tvision-s-attention-targeting-a-new-era-for-ctv-ad.pngOpenX and TVision's Attention Targeting: A New Era for CTV Advertising https://adwire.tech/s/programmatic/the-retail-media-boom-a-game-changer-or-passing-fad 2026-06-11 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F1737c600f_generated_image.png&name=the-retail-media-boom-a-game-changer-or-passing-fad.pngThe Retail Media Boom: A Game Changer or Passing Fad? https://adwire.tech/s/ctv/gracenote-s-new-head-of-advertising-sales-a-strategic-move-in-ctv-monetization 2026-06-11 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F9f5fee707_generated_image.png&name=gracenote-s-new-head-of-advertising-sales-a-strategic-move-i.pngGracenote's New Head of Advertising Sales: A Strategic Move in CTV Monetization https://adwire.tech/s/programmatic/openx-s-intelligent-ssp-a-strategic-shift-in-supply-side-advertising 2026-06-11 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F356ac3d27_generated_image.png&name=openx-s-intelligent-ssp-a-strategic-shift-in-supply-side-adv.pngOpenX's 'Intelligent SSP': A Strategic Shift in Supply-Side Advertising https://adwire.tech/s/programmatic/microsoft-shuts-down-xandr-dsp-marking-a-shift-in-programmatic-advertising 2026-06-09 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F9c73cf6a3_generated_image.png&name=microsoft-shuts-down-xandr-dsp-marking-a-shift-in-programmat.pngMicrosoft Shuts Down Xandr DSP, Marking a Shift in Programmatic Advertising https://adwire.tech/s/retail-media/the-rise-and-fall-of-retail-media-networks-a-cautionary-tale 2026-06-08 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https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F4466d97f5_generated_image.png&name=openai-s-chatgpt-ads-a-game-changer-or-a-passing-fad.pngOpenAI's ChatGPT Ads: A Game-Changer or a Passing Fad? https://adwire.tech/s/privacy/google-s-adtech-policy-shift-a-step-towards-transparency 2026-06-07 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F0568114dc_generated_image.png&name=google-s-adtech-policy-shift-a-step-towards-transparency.pngGoogle's AdTech Policy Shift: A Step Towards Transparency https://adwire.tech/s/retail-media/amazon-s-retail-media-strategy-a-double-edged-sword 2026-06-07 https://adwire.tech/api/functions/imageProxy?url=https%3A%2F%2Fmedia.base44.com%2Fimages%2Fpublic%2F6a142764b9308f5131f6d968%2F597822b5b_generated_image.png&name=amazon-s-retail-media-strategy-a-double-edged-sword.pngAmazon's Retail Media Strategy: A 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