James Park

James Park

Contributing Editor

James Park focuses on the application of artificial intelligence and machine learning across the advertising stack — from creative optimisation and predictive bidding to generative AI in campaign production. He holds a computer science degree from Seoul National University and previously wrote for a leading technology research publication before joining AdWire as Contributing Editor.

2
Articles Published
AI
Primary Focus
4 months
Last Published

Articles by James Park

How AI Is Changing Bidding, Targeting, and Creative Optimization
AI

How AI Is Changing Bidding, Targeting, and Creative Optimization

4 min readMay 23, 2026
Attention Metrics: Signal or Noise?
Measurement

Attention Metrics: Signal or Noise?

3 min readMay 19, 2026

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