Research, Reports & Webinars
In-depth adtech research, industry whitepapers, and expert webinars — covering programmatic, CTV, retail media, privacy, and measurement.
Market Reports & Indices
Retail Media Index 2026 — Top Retail Media Networks Ranked
Comprehensive ranking of the top retail media networks by ad revenue, covering endemic on-site, off-site programmatic, and non-endemic inventory. **[Amazon Ads](/c/amazon-ads)** dominates with 52% of all retail media ad spend. **[Walmart Connect](/c/walmart-connect)** grew 38% YoY, the fastest-growing major [RMN](/t/retail-media-network-rmn). Retail media is now a **$140B global market**, projected to reach $180B by 2027. **Non-endemic expansion** (travel, auto, B2B) is the primary growth driver for 2026. Retail media revenue figures combine: - **Public earnings reports** from Amazon, Walmart, Instacart, eBay - **Industry analyst estimates** from eMarketer, Statista, Forrester - **Survey data** from 200+ retail advertisers on RMN spend allocation - **Retailer-reported** figures where available, cross-validated with ad buyer surveys Revenue includes on-site sponsored placements, display, and off-site programmatic inventory sold via the RMN. Affiliate and commission revenue is excluded.
AdTech Funding Report 2026 — Investment & M&A Tracker
Tracking venture capital investment, private equity deals, and M&A activity across the AdTech ecosystem in the first half of 2026. Total AdTech funding reached **$4.8B in H1 2026**, a 22% increase YoY. **Retail media infrastructure** attracted the most capital ($1.6B), driven by non-endemic retailer demand. **CTV/[Connected TV](/t/connected-tv-ctv)** startups raised $920M, with identity-resolution companies capturing the largest individual rounds. M&A activity was dominated by **holding company acquisitions** of measurement and [Attribution](/t/attribution) startups. Funding data is compiled from: - **SEC filings** (Form D, S-1) for US-based rounds - **Crunchbase and PitchBook** deal databases - **Company press announcements** cross-referenced with investor confirmations - **CB Insights** and **AdExchanger** reporting Only rounds of $50M+ are included in the top 10. Total ecosystem figures include all known rounds of $1M+. M&A deal values are disclosed amounts; undisclosed transactions are noted as 'Undisclosed' and excluded from totals.
DSP Market Share 2026 — Demand-Side Platform Rankings
Comprehensive ranking of the top Demand-Side Platforms (DSPs) by programmatic ad spend market share, covering display, video, [CTV](/t/connected-tv-ctv), and mobile inventory. Google DV360 remains the **largest [DSP](/t/demand-side-platform-dsp)** with 23.5% of total programmatic spend, though its lead is narrowing. [The Trade Desk](/c/the-trade-desk) is the **fastest-growing major DSP** (+1.5pp YoY), driven by CTV demand. Amazon DSP has overtaken [Yahoo DSP](/c/yahoo-dsp) in retail media-driven spend. CTV inventory now accounts for **35% of all DSP spend**, up from 28% in 2025. Market share estimates are based on a composite of: - **Advertiser spend surveys** conducted across 500+ enterprise brands - **Public earnings reports** from publicly-traded DSP operators - **Third-party ad spend trackers** (eMarketer, Statista, AdExchanger) - **Supply-side log data** sampled from [SSP](/t/supply-side-platform-ssp) bid streams Share percentages represent net digital ad spend transacted through each DSP, including display, video, mobile, and CTV inventory. Direct media buys and native deals are excluded.
SSP Market Share 2026 — Supply-Side Platform Rankings
Ranking of the top Supply-Side Platforms (SSPs) by programmatic ad revenue market share, covering display, video, [CTV](/t/connected-tv-ctv), and mobile inventory. [Google Ad Manager](/c/google-ad-manager) maintains a **dominant 37% share** of [SSP](/t/supply-side-platform-ssp) revenue, benefiting from its publisher ecosystem. [Magnite](/c/magnite) leads the **CTV-specific SSP** segment after the SpotX acquisition. [PubMatic](/c/pubmatic) continues to gain share in emerging markets with a **+1.2pp YoY** increase. Independent SSPs are consolidating; the top 5 now control **72%** of all programmatic supply. SSP market share is estimated using: - **Publisher-side revenue surveys** across 1,000+ publishers - **Public earnings data** from publicly-traded SSP companies - **Bid-stream log analysis** sampled across multiple ad exchanges - **Third-party estimates** from eMarketer and AdExchanger Revenue share includes all fees collected by the SSP for transacting programmatic inventory (display, video, mobile, CTV). Direct deals and sponsorships are excluded.
Reports & Whitepapers
Europe Programmatic Ad Spend Outlook 2026
Comprehensive analysis of European programmatic advertising market with CPM benchmarks, format breakdowns, and regional growth forecasts.
CTV Global Snapshot 2026: Audience, Inventory, and Ad Spend
A global view of CTV advertising with platform-by-platform breakdowns, CPM analysis, and advertiser adoption data across 20 markets.
Retail Media Landscape: Europe 2026
An in-depth review of European retail media networks, monetization models, and the competitive landscape as retailers race to build sustainable ad businesses.
Webinars
RecordedThe Future of CTV Advertising: Programmatic Strategies for 2026
Join our panel of CTV experts as we explore the latest programmatic CTV strategies, measurement frameworks, and audience targeting innovations shaping the connected television landscape.
RecordedSurviving the Cookieless Future: Identity Solutions That Work
A deep-dive webinar on practical identity solutions for the post-cookie era — covering first-party data strategies, Privacy Sandbox implementation, and universal ID adoption.
RecordedRetail Media 101: Monetizing First-Party Data
Learn how retailers are building profitable media businesses using their first-party shopping data, and what brands need to know about retail media networks.