Free Tools

AdTech Tools

Free calculators and validators for programmatic advertising professionals. No sign-up required.

Measurement

Calculate Cost Per Mille from your ad spend and impressions.

Calculate Click-Through Rate from clicks and impressions.

Determine effective CPM from publisher earnings and impressions.

Measure Return on Ad Spend as a ratio and percentage.

Estimate Customer Lifetime Value using ARPU or purchase data.

Estimate publisher ad revenue from CPM, impressions, and fill rate.

Validate VAST XML tags for required elements and compliance.

Validate OpenRTB bid request JSON for IAB 2.5/2.6 compliance.

Complete reference of IAB standard display ad sizes.