Our Authors

Alex Dubinin

Independent Expert & Author

Alex Dubinin is a contributing writer at adwire.tech covering programmatic advertising, media buying strategy, and the intersection of data and creative. With hands-on experience across DSPs and trading desks, he brings a practitioner's perspective to the trends reshaping digital advertising.

Elena Voronova

Senior Editor

Elena has spent over a decade at the intersection of programmatic advertising and privacy regulation. Before joining AdWire, she led editorial coverage at a major European publisher group and contributed to IAB Europe policy working groups. She specialises in cookie deprecation, consent frameworks, and the evolving role of data clean rooms in the post-third-party-cookie era.

James Park

Contributing Editor

James Park focuses on the application of artificial intelligence and machine learning across the advertising stack — from creative optimisation and predictive bidding to generative AI in campaign production. He holds a computer science degree from Seoul National University and previously wrote for a leading technology research publication before joining AdWire as Contributing Editor.

James Patterson

Opinion Contributor

James Patterson is a contributing writer at adwire.tech specialising in brand strategy, content marketing, and thought leadership in the advertising technology industry.

Lucie Beauchamp

European Correspondent

Based in Paris, Lucie Beauchamp is AdWire's window into the European adtech landscape. She tracks regulatory developments from the DSA and DMA to national-level enforcement actions, and interviews the executives shaping the continent's digital advertising future. A former Reuters correspondent, she brings rigorous sourcing standards and fluency in French, English and German to her work.

Marcus Chen

Analysis Lead

Marcus Chen spent seven years as a product manager at a leading demand-side platform before moving to journalism. His firsthand experience building bidding algorithms and audience targeting tools gives him a unique analytical lens on the industry. At AdWire he leads our Deep Analysis vertical, unpacking complex ad tech mechanics for practitioners and executives alike.

Marcus Reid

Staff Writer

Marcus Reid is a staff writer at adwire.tech covering programmatic advertising, ad fraud, and the broader digital advertising ecosystem. He tracks market movements, industry litigation, and emerging trends in adtech.

Sarah Blackwell

Reporter

Sarah Blackwell covers two of the fastest-moving segments in digital advertising: retail media and connected TV. With a background in e-commerce strategy consulting, she brings a sharp commercial perspective to her reporting. She regularly speaks at industry events and has broken several major stories about streaming ad-tier launches and in-store media network partnerships.