AI3 min read
Microsoft Advertising Expands AI Product Suite with Campaign Agents
10 days ago
Top Story
ProgrammaticIndex Exchange Launches Index Cloud to Enable DSP Bidding Logic
Index Exchange is shifting the programmatic landscape by allowing demand-side platforms to execute bidding logic directly within its exchange. This move aims to reduce latency and costs by eliminating the need for traditional server-to-server bid requests.
Read full story
2 min readOct 6, 2026
News
Measurement3 min read
Nielsen Deploys Seven Major Changes to US TV Currency
about 1 month ago
Industry4 min read
Australian Online Ad Market Hits 19.8 Billion Dollars
about 1 month ago
Privacy3 min read
Harvard Study Links Ad Data Collection to Journalist Surveillance
about 1 month ago
Retail Media4 min read
Retail Media Networks Shift Focus as Market Consolidation Looms
about 1 month ago
Privacy3 min read
Inside the Post-Monopoly Era: Why Google’s Survival Defines Our New Reality
about 3 hours ago
Opinion4 min read
The Cookie Reversal Proves Adtech Is Just A House Of Cards
1 day ago
Retail Media6 min read
Retail Media Is the New Walled Garden: Why Scale Beats Precision in 2026
2 days ago
Retail Media4 min read
Retail Media's $71B US Milestone: Why Concentration is Outpacing Innovation
2 days ago
Opinion4 min read
The Cookie Pivot Was A Scam: Stop Pretending You're 'Privacy-First'
5 days ago
Opinion
Marcus Reid
The Cookie Reversal Proves Adtech Is Just A House Of Cards
Google’s pathetic flip-flop on third-party cookies didn't just save a tracking relic; it exposed the entire industry's desperate, performative pivot to 'cookieless' solutions as a massive waste of capital. We spent years building a house of cards, and now we're just rearranging the furniture while the foundation rots.
1 day ago4 min read
Interviews
Interview
Inside the Post-Monopoly Era: Why Google’s Survival Defines Our New Reality
Following the landmark ruling that Google operated illegal adtech monopolies, the industry faces a new landscape where divestiture is off the table. We explore how this decision reshapes competition.
about 3 hours ago3 min read
Deep Analysis
Retail Media
Retail Media Is the New Walled Garden: Why Scale Beats Precision in 2026
6 min read2 days ago
Retail Media
Retail Media's Walled Garden Trap: Why Fragmentation Will Kill Scale
7 min read9 days ago
Programmatic
The Agentic Era: Why Human Traders Are Becoming Obsolete in Programmatic
6 min readabout 1 month ago
CTV & Video
CTV Consolidation: The Death of Fragmented Inventory and Open Web Reach
6 min readabout 1 month ago
Upcoming Events
Browse All Sections
Explore adwire.tech coverage by category
Programmatic
RTB, DSPs, SSPs, ad exchanges
CTV Advertising
Connected TV & streaming video
Retail Media
Commerce media & retail networks
Privacy & Consent
Cookies, GDPR, Privacy Sandbox
Identity
UID2, ID5, cookieless addressability
Measurement
Attribution, viewability, MMM
Ad Fraud
IVT, bot fraud, brand safety
AI in AdTech
Generative AI & ML in advertising
Guides
Evergreen reference guides
Tools
Adtech calculators & validators
Glossary
Adtech terminology
Companies
Adtech vendor directory
Research
Market reports & data
Events
Adtech conferences & summits