About AdWire.tech
The leading B2B media platform for adtech professionals. We cover programmatic advertising, AI, privacy, identity, retail media, and the business of digital advertising — with the depth and rigour that the industry demands.
Our Mission
AdWire.tech was founded on a simple conviction: professionals building the future of digital advertising deserve media that treats them as such. We publish original reporting, independent analysis, and primary research — not press releases. Our readers are media buyers, publishers, technologists, and executives who need signal, not noise.
Editorial Team
Elena Voronova
Editor-in-Chief
Former head of digital at IAB Europe. 15 years covering programmatic and data-driven advertising.
Sarah Blackwell
Senior Analyst
Ex-GroupM strategist specializing in retail media and CTV measurement frameworks.
Lucie Beauchamp
Data & Research Lead
Previously at Nielsen. Deep expertise in audience measurement and privacy-preserving analytics.
Marcus Reid
Technology Editor
Covers AI, identity resolution, and ad infrastructure. Former engineering lead at a DSP.
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