adwire.tech
Marcus Reid

Marcus Reid

Staff Writer

Marcus Reid is a staff writer at adwire.tech covering programmatic advertising, ad fraud, and the broader digital advertising ecosystem. He tracks market movements, industry litigation, and emerging trends in adtech.

47
Articles Published
Industry
Primary Focus
6 days
Last Published

Articles by Marcus Reid

Prebid.org Appoints Garrett McGrath as New President
Industry

Prebid.org Appoints Garrett McGrath as New President

2 min readSep 15, 2026
Google Avoids AdX Breakup as US Court Orders Behavioral Remedies
Industry

Google Avoids AdX Breakup as US Court Orders Behavioral Remedies

2 min readSep 12, 2026
CTV Consolidation: The Death of Fragmented Inventory and Open Web Reach
CTV & Video

CTV Consolidation: The Death of Fragmented Inventory and Open Web Reach

6 min readAug 31, 2026
Retail Media Networks Shift Focus as Market Consolidation Looms
Retail Media

Retail Media Networks Shift Focus as Market Consolidation Looms

4 min readAug 30, 2026
Delivery Hero Reports Strong Q2 AdTech Growth
Retail Media

Delivery Hero Reports Strong Q2 AdTech Growth

4 min readAug 28, 2026
Beyond the Hype: Why Agentic AI is the Final Nail in the Coffin for Manual Ops
AI

Beyond the Hype: Why Agentic AI is the Final Nail in the Coffin for Manual Ops

6 min readAug 27, 2026
WARC Projects Retail Media to Hit $200B Milestone
Retail Media

WARC Projects Retail Media to Hit $200B Milestone

3 min readAug 22, 2026
Pixalate Launches Industry-First IPv6 Pre-Bid Fraud Protection
Ad Fraud

Pixalate Launches Industry-First IPv6 Pre-Bid Fraud Protection

2 min readAug 21, 2026
Microsoft Enhances Clarity with New AI Visibility Reports
AI

Microsoft Enhances Clarity with New AI Visibility Reports

2 min readAug 14, 2026
Tubi Media Group and Gracenote Partner on Programmatic CTV
Measurement

Tubi Media Group and Gracenote Partner on Programmatic CTV

3 min readAug 13, 2026
Google Files Amended Complaint Against SerpApi
Ad Fraud

Google Files Amended Complaint Against SerpApi

4 min readAug 13, 2026
The Trade Desk Faces Growth Headwinds After Q2 Earnings Miss
Programmatic

The Trade Desk Faces Growth Headwinds After Q2 Earnings Miss

3 min readAug 10, 2026
Magnite Beats Q2 Estimates on Strong CTV Momentum
Programmatic

Magnite Beats Q2 Estimates on Strong CTV Momentum

4 min readAug 7, 2026
Programmatic's AI Pivot: From Efficiency Tool to Creative Engine
AI

Programmatic's AI Pivot: From Efficiency Tool to Creative Engine

6 min readAug 6, 2026
Criteo CFO Departs as Earnings Wave Splits AdTech Performance
Industry

Criteo CFO Departs as Earnings Wave Splits AdTech Performance

4 min readAug 6, 2026
ADA Completes Acquisition of Retail Decisioning Firm Algonomy
Industry

ADA Completes Acquisition of Retail Decisioning Firm Algonomy

4 min readAug 4, 2026
ChatGPT Ads Rollout Targets Enterprise with 50k Minimum Spend
AI

ChatGPT Ads Rollout Targets Enterprise with 50k Minimum Spend

4 min readAug 3, 2026
Global Ad Spend Projected to Surpass One Trillion Dollars in 2026
Industry

Global Ad Spend Projected to Surpass One Trillion Dollars in 2026

4 min readAug 2, 2026
Google Privacy Sandbox Pivot Reshapes Identity Landscape
Privacy

Google Privacy Sandbox Pivot Reshapes Identity Landscape

4 min readAug 1, 2026
Zero-Click Search Trends Threaten Traditional Ad Attribution
Measurement

Zero-Click Search Trends Threaten Traditional Ad Attribution

3 min readJul 31, 2026
Walmart and Vibe.co Deal Signals CTV Retail Media Shift
Retail Media

Walmart and Vibe.co Deal Signals CTV Retail Media Shift

4 min readJul 30, 2026
Upfront Market Concludes with Sports Content Driving Negotiations
CTV & Video

Upfront Market Concludes with Sports Content Driving Negotiations

4 min readJul 29, 2026
Alphabet Reports Q2 Growth Amid Regulatory Pressure
Industry

Alphabet Reports Q2 Growth Amid Regulatory Pressure

4 min readJul 28, 2026
Unico Secures ISO 42001 Certification for AI Governance
Identity

Unico Secures ISO 42001 Certification for AI Governance

4 min readJul 27, 2026
IAB Europe Finalizes Retail Media Measurement Standards V2
Measurement

IAB Europe Finalizes Retail Media Measurement Standards V2

5 min readJul 27, 2026
Subquadratic Unveils High-Efficiency AI Model SubQ
AI

Subquadratic Unveils High-Efficiency AI Model SubQ

3 min readJul 5, 2026
Vertoz Files Fourth Patent for AI-Driven Demand Optimization
AI

Vertoz Files Fourth Patent for AI-Driven Demand Optimization

3 min readJul 2, 2026
AdTech's Shift Towards AI-Driven Media Buying Sparks Debate
AI

AdTech's Shift Towards AI-Driven Media Buying Sparks Debate

3 min readJun 30, 2026
FreeWheel Simplifies CTV AdTech with New Product Suites
CTV & Video

FreeWheel Simplifies CTV AdTech with New Product Suites

3 min readJun 29, 2026
ATF Terminates Controversial Geolocation Contract
Privacy

ATF Terminates Controversial Geolocation Contract

3 min readJun 28, 2026
Spotify's Rebuild of Ad Business: Automation and AI at the Forefront
Programmatic

Spotify's Rebuild of Ad Business: Automation and AI at the Forefront

3 min readJun 26, 2026
Reddit's Acquisition Plans: A New Chapter in Adtech
Programmatic

Reddit's Acquisition Plans: A New Chapter in Adtech

3 min readJun 25, 2026
pubX Sponsors Adtech Publisher Chat Amid Programmatic Shifts
Programmatic

pubX Sponsors Adtech Publisher Chat Amid Programmatic Shifts

3 min readJun 22, 2026
MTS AdTech and KION Expand Partnership
Retail Media

MTS AdTech and KION Expand Partnership

3 min readJun 21, 2026
AI's Second Wave in AdTech: From Optimization to Real-Time Decisioning
AI

AI's Second Wave in AdTech: From Optimization to Real-Time Decisioning

3 min readJun 20, 2026
Pentaleap and Zitcha Collaborate to Align Retail Media Strategies
Retail Media

Pentaleap and Zitcha Collaborate to Align Retail Media Strategies

3 min readJun 18, 2026
Interpublic Group's Stock Performance Amidst Market Calm
Industry

Interpublic Group's Stock Performance Amidst Market Calm

3 min readJun 16, 2026
Ahold Delhaize Invests in Adhese to Enhance Digital Advertising
Retail Media

Ahold Delhaize Invests in Adhese to Enhance Digital Advertising

3 min readJun 14, 2026
DoubleVerify Invests in FirstPartyCapital to Boost AdTech Innovation
Industry

DoubleVerify Invests in FirstPartyCapital to Boost AdTech Innovation

4 min readJun 13, 2026
Gracenote's New Head of Advertising Sales: A Strategic Move in CTV Monetization
CTV & Video

Gracenote's New Head of Advertising Sales: A Strategic Move in CTV Monetization

3 min readJun 11, 2026
Microsoft Shuts Down Xandr DSP, Marking a Shift in Programmatic Advertising
Programmatic

Microsoft Shuts Down Xandr DSP, Marking a Shift in Programmatic Advertising

4 min readJun 9, 2026
Google's AdTech Policy Shift: A Step Towards Transparency
Privacy

Google's AdTech Policy Shift: A Step Towards Transparency

3 min readJun 7, 2026
WPP and Dentsu Exit The Trade Desk's OpenPath Initiative
Industry

WPP and Dentsu Exit The Trade Desk's OpenPath Initiative

3 min readJun 6, 2026
Walmart Connect Expands AdTech Reach Through Yahoo and Magnite Partnerships
Retail Media

Walmart Connect Expands AdTech Reach Through Yahoo and Magnite Partnerships

3 min readJun 3, 2026
DeepIntent and Lane4.io's Partnership: A Strategic Move in Healthcare Advertising
Programmatic

DeepIntent and Lane4.io's Partnership: A Strategic Move in Healthcare Advertising

3 min readJun 2, 2026
Viant Technology Inc's Stock Edges Higher After Earnings Release
Programmatic

Viant Technology Inc's Stock Edges Higher After Earnings Release

3 min readMay 30, 2026
Five US Publishers Sue Google Over AdTech Practices
Ad Fraud

Five US Publishers Sue Google Over AdTech Practices

4 min readMay 29, 2026

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