Ad Exchange
Fliwe.com
Fliwe is a full-stack adtech platform operating as both an SSP (Supply-Side Platform) and DSP (Demand-Side Platform). It connects publishers and advertisers through a unified programmatic marketplace — enabling real-time bidding, data-driven audience targeting, and end-to-end campaign management across display, video, and mobile inventory.
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Programmatic
What Is a DSP? A Complete Guide to Demand-Side Platforms
A Demand-Side Platform lets advertisers buy digital ad inventory automatically across thousands of publishers in real-time auctions. Here is how DSPs work, what features matter, and how to choose one.
9 min readJul 5, 2026

