Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO) is a programmatic technology that automatically assembles and serves personalized ad creatives in real time based on data signals like user behavior, location, weather, device, and product feed. DCO dynamically adjusts creative elements (headline, image, call-to-action, offer) to maximize relevance and performance for each impression. DCO is powered by creative management platforms and is increasingly enhanced by generative AI for automated, data-driven creative variation at scale.