Measurement
Nielsen
A global measurement and data analytics company providing TV ratings, digital audience measurement, ad effectiveness, and retail measurement services.
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Industry
Judge Rejects DOJ Bid to Break Up Google Ad Tech Business
A federal judge has denied the Department of Justice's request to force a divestiture of Google's advertising technology assets. The court opted for behavioral remedies instead, allowing the tech giant to maintain its current ad exchange structure.
2 min readSep 3, 2026
Nielsen Deploys Seven Major Changes to US TV Currency
3 min readAug 31
DoubleVerify Analysis Highlights Efficiency of News Advertising
4 min readAug 27
Pixalate Launches Industry-First IPv6 Pre-Bid Fraud Protection
2 min readAug 21
Public Ad Tech Exodus Continues as Nielsen Absorbs DoubleVerify
4 min readAug 18
Public Adtech Era Draws to a Close via Consolidation
4 min readAug 17
Brand Engagement Network Finalizes Cataneo Acquisition
4 min readAug 15
Tubi Media Group and Gracenote Partner on Programmatic CTV
3 min readAug 13
Nielsen to Acquire DoubleVerify for 2.15 Billion Dollars
2 min readAug 8
Walmart and Vibe.co Deal Signals CTV Retail Media Shift
4 min readJul 30
CTV's Performance Pivot: Why Linear TV Isn't Just Dying, It's Being Replaced
7 min readJul 27
Connected TV (CTV) Guide: Everything Advertisers Need to Know
11 min readJul 5
LiveRamp Expands Global Footprint with New India Engineering Hub
3 min readJul 2
AI-Powered Programmatic Advertising: The Future of AdTech
5 min readJun 29
The Decline of Linear TV: A Wake-Up Call for Advertisers
3 min readJun 25
Retail Media Networks Face Measurement Challenges Amid Growth
3 min readJun 24
Gracenote and PubMatic Enhance Programmatic CTV Ads
3 min readJun 20